We exist to serve you,
the rural retiree.

Financial planning, investment management, and pro-active tax strategies for Michiganders.
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Local retirement guidance you can count on.

We take the complexity out of financial planning and explain things in plain, relatable language — no jargon, no lectures, just clarity.

Think of us as your neighborly guide through the financial maze — walking the same streets you do and understanding what matters most in this season of life.

We bring professional insight with a personal touch, always grounded in your goals and rooted in what’s best for you.

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Atypical by design

We didn’t create this company to impress Wall Street — we built it to serve Main Street.

That means fewer layers, more straight answers, and advice that fits the way you actually live.

Our team listens first, then simplifies the rest.

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Our Focus:
The 4 Tenets of Retirement.

💵
Cashflow

Retirement works best when income is steady and dependable.

We help turn your savings, Social Security, and other sources into a monthly paycheck you can count on for the long haul.

📈
Investments

Your investment accounts deserve careful, consistent management.

We manage your portfolio in house, guided by decades of academic, peer-reviewed research so you can step away from day-to-day market worries.

💸
Taxes

Taxes don’t retire when you do — but smart planning can keep them in check.

We look years ahead to coordinate withdrawals, Social Security, and other income so you keep more of what you’ve earned.

🛡️
Protection

Protecting your retirement means more than just buying insurance.

We help guard against life’s uncertainties with the right coverage, a thorough review of your estate plan, and safeguards to keep your legacy intact.

Together, The Four Tenets form the foundation of The Watershed Way — our clear, step-by-step approach to helping rural retirees enjoy a secure, well-planned retirement.
The Watershed Way

Industry leading tech.

We use technology to simplify—not replace—the way we work with you.

Prefer face-to-face in the office? Great.

Need to meet virtually or check your plan from the road? That’s easy too.

From secure portals to planning tools that actually make sense, we offer smart tech that supports your plan—without ever getting in the way of personal connection.

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How else is Watershed Wealth different?

Frequently Asked Questions

No product pushing.

We don’t earn commissions, and we don’t lead with products.

When something like insurance or a strategy-based solution makes sense, we’ll explain the “why” and walk you through how it fits.

If we recommend it, it’s because it serves your plan—not our bottom line.

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No hidden fees.

Our pricing is straightforward, transparent, and easy to understand.

You’ll always know what you’re paying, and why—and we’ll walk you through how fees fit into the bigger picture of your plan.

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No pressure.

At the end of the day, business is business.

Our process is designed to help you decide if we’re the right fit—without gimmicks, hard closes, or chasing.

You get clarity.

We earn trust.

The rest flows from there.

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