Frequently Asked Questions.

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What is Watershed Wealth?

Watershed Wealth is an independent Registered Investment Advisor (RIA), offering comprehensive financial planning services.

We're not an insurance company, broker-dealer, or wirehouse.

As an RIA, we uphold a fiduciary duty to act in the best interests of our clients.

What are your core values?

1. Freedom First. 🇺🇸

We propagate "The American Dream" for all stakeholders.

We honor and give back to those who fight for life, liberty, and happiness.

We believe in workplace autonomy with bottom-up governance and a culture of critical thinking.

2. Always be learning.

We believe in dedicating time to learning new things that better ourselves personally and improve our livelihood.

Learning is essential to growth and our personal progress has a direct impact on those around us.

By always learning, we can be the best version of ourselves.

3. Do the right thing.

We act with the utmost integrity in all our business endeavors.

We expect that all of our team members do the right thing, even when the right thing is hard to do.

4. Cultivate community.

We are stewards of the areas we serve, forming meaningful relationships and offering our resources to enrich the community.

Our goal is to ensure that our success translates into shared progress for everyone.

5. Stay out of the gap, and in the gain.

When we measure ourselves against our ideal, we’re in “The Gap.”

However, when we measure ourselves against our previous selves—the person we were when we set our goals and ideals—we will be in “The Gain.”

In “The Gain” we can more clearly see the progress we’ve made, and therefore will experience the happiness, confidence, and satisfaction that come from achieving—positive, powerful emotions that will motivate us to pursue new goals and ultimately become increasingly successful.

Who are your typical clients?

While we serve a variety of clients throughout Northeast Michigan, we do our best work with accumulators and pre-retirees looking for a local financial advisor who can guide them into and through retirement.

Is Watershed Wealth right for me?

Our firm isn't for everyone.

We set high expectations of our clients, advocating for accountability and personal growth.

If you're committed to shifting your lifestyle to meet the demands of financial security, we are the right partner for you.

What services do you offer?


Our focus is not just on money management, but also on equipping you with the understanding to make informed financial decisions.

Do you have a minimum investment account size?

No, we don't have investment account minimums.

Wealth Management services start at just 1.25% of Assets Under Management per year.

Why should I choose Watershed Wealth over another advisor?

We don't claim to be better than other advisors, but we do promise a unique approach built around our unique ‘Up North’ lifestyle.

Our firm is dedicated to fostering an environment that encourages personal growth, resilience, and financial success.

What is the Live Hard program you recommend to clients?

The 'Live Hard' program is a mental fortitude initiative created by entrepreneur and motivational speaker Andy Frisella.

This year-long commitment is a transformative journey split into the challenging '75 Hard' segment and three consecutive 30-day phases.

It's designed to develop discipline, resilience, self-confidence, and tenacity, pushing you to your limits both physically and mentally.

At Watershed Wealth, we're firm believers in the power of personal excellence and personal freedom, which is why we find the 'Live Hard' program perfectly aligns with our ethos.

It's more than a program; it's a lifestyle we encourage our clients to adopt to propel not only their financial success but also their personal growth and self-mastery.

For a comprehensive description of Andy Frisella's 'Live Hard' program, please visit HERE.